Welcome to the Hannaford Helps Reusable Bag Program!


This program is designed to make it easy for shoppers to give back to their local communities while supporting the environment.

Each time a shopper purchases the $2.50 Community Bag at your selected Hannaford location your non-profit will receive a $1 donation, unless otherwise directed by the Giving Tag.

Start using the available resources below to raise donations!

If you have been selected as a non-profit of the month at a Hannaford location, use the Community Bag Marketing Toolkit to help promote your campaign. Did you know you can raise funds all year long through the Giving Tag Program? Learn more by visiting our Giving Tag Marketing Toolkit.


Community Bag 
Marketing Toolkit

Bag marketing toolkit cover photo

Your guide to promoting the Hannaford Community Bag



Stay on task with this checklist that's full of promotional ideas



A customizable calendar for you to
plan your whole campaign

Community Bag
Image Bank

Three People on Phones

Choose from a variety of images to
market your campaign

Frequently Asked Questions

What is the Hannaford Helps Reusable Program?

The Hannaford Helps Reusable Bag Program makes it easy for shoppers to support their community and environment by buying durable, reusable shopping bags. A portion of each Community Bag purchase goes to a local non-profit in need. Donations from Community Bag sales support civic, education, health & wellness and military/veterans organizations.

How are non-profits selected as beneficiaries each month?

Every month, leadership at each store location chooses a local non-profit to be the default beneficiary from the Hannaford Helps Reusable Bag Program. This organization’s name is posted on the reusable bag rack during their benefiting month. We encourage you to go into your selected store location(s) and introduce yourself to the store manager to see how you can work together to promote your benefiting month!
Brian McKeown_Cropped

Have Questions?

Hi, I'm your Program Manager, and I'm here to help! Contact me at any time with your questions.

Brian McKeown
Program Manager
(603) 380-9339