Welcome to the Hannaford Helps Reusable Bag Program!


This program is designed to make it easy for shoppers to give back to their local communities while supporting the environment.

Each time a shopper purchases the $2.50 Community Bag at your selected Hannaford location your non-profit will receive a $1 donation, unless otherwise directed by the Giving Tag.

Start using the available resources below to raise donations!

If you have been selected as a non-profit of the month at a Hannaford location, use the Community Bag Marketing Toolkit to help promote your campaign. Did you know you can raise funds all year long through the Giving Tag Program? Learn more by visiting our Giving Tag Marketing Toolkit.


Community Bag 
Marketing Toolkit

Bag marketing toolkit cover photo

Your guide to promoting the Hannaford Community Bag



Stay on task with this checklist that's full of promotional ideas



A customizable calendar for you to
plan your whole campaign

Community Bag
Image Bank

Three People on Phones

Choose from a variety of images to
market your campaign

Frequently Asked Questions

What is the Hannaford Helps Reusable Program?

The Hannaford Helps Reusable Bag Program makes it easy for shoppers to support their community and environment by buying durable, reusable shopping bags. A portion of each Community Bag purchase goes to a local non-profit in need. Donations from Community Bag sales support civic, education, health & wellness and military/veterans organizations.

What is the goal of this program?

Hannaford is committed to making a difference in the communities in which we live and work. The goal of this program is to make it easy for customers to give back to the community while supporting the environment. Visit our website to learn more about us.

Brian McKeown_Cropped

Have Questions?

Hi, I'm your Program Manager, and I'm here to help! Contact me at any time with your questions.

Brian McKeown
Program Manager
(603) 380-9339